Marketing Principles and Practices (X50.9247) - Spring 2010 - Course Details

Marketing Principles and Practices

X50.9247 / $795
SPRING 2010
Continuing Education: Marketing, Advertising, and Public Relations

Study the fundamental marketing concepts at work in today's business environment. Explore the most relevant areas of consumer marketing, including situation analysis, development of marketing objectives and strategies, the marketing mix, research, target marketing and segmentation, product development, and forecasting and budgeting. Discuss marketing language, retailing, wholesaling, promotion, and advertising functions, and examine the interplay and timing of these functions and how they propel a business. Consider the role of the consumer, changing lifestyles, current developments in the global market, and laws that affect marketing. This course features case studies and guest speakers.

Prerequisites:
Appropriate for individuals considering a marketing career or whose career growth would be accelerated with a stronger knowledge of the principles. Recommended for students without prior experience or marketing training .

This course is applicable toward:

Related Subject Areas: Marketing, Sales and Promotions, Advertising