Mastering Innovation Through New Product and Service Development
X50.9252
/ $805
FALL 2008
Continuing Education:
Marketing, Advertising, and Public Relations
New products and services are a key growth strategy in any economy. This course teaches a scientific approach for developing products and services on a consistent and ongoing basis. Topics include developing marketable ideas for internal and external use; researching opportunities and markets; and testing, launching, and managing the process. Whether you're in marketing, human resources, or engineering at a small firm or a Fortune 500, you can build the next mega-competitive advantage and move from follower to industry leader. This course benefits marketing executives and managers looking to rapidly advance their careers.
This course is applicable toward:
Related Subject Areas: Direct Marketing, Small-Business Management, Marketing, Public Relations and Corporate Communications, Sales and Promotions, Entertainment Marketing
Course Materials
Section 1
Sunday 9:00am-5:00pm
September 28 - October 26
No Class Oct. 19
4 Sessions
Instructor:
David Goldsmith
Location: Woolworth Building, 15 Barclay
