Mastering Innovation Through New Product and Service Development
X50.9252
/ $805
SPRING 2010
Continuing Education:
Marketing, Advertising, and Public Relations
New products and services are a key growth strategy in any economy. Discover a scientific approach for developing products and services on a consistent and ongoing basis. Topics include developing marketable ideas for internal and external use; researching opportunities and markets; and testing, launching, and managing the process. Whether you are a marketing, human resources, or engineering professional at a small firm or a Fortune 500 company, build the next mega-competitive advantage and move from follower to industry leader. This course benefits marketing executives and managers looking to rapidly advance their careers.
This course is applicable toward:
Related Subject Areas: Direct Marketing, Small-Business Management, Marketing, Public Relations and Corporate Communications, Sales and Promotions, Entertainment Marketing
Course Materials
Section 1
Saturday 9:00am-5:00pm
March 6 - April 3
No class Mar. 20
4 Sessions
Location: Midtown Center, 11 W 42 St
