Positioning and Brand Development
X50.9255
/ $775
FALL 2008
Continuing Education:
Marketing, Advertising, and Public Relations
Competition drives performance at every corporate level. Whether it's a small retail outlet, a service firm, or a dominant multinational corporation, strategic positioning and brand development are critical to commercial success. Understand how markets evolve and how well your product or service satisfies end-user demands. Dig deep into a brand's architecture to understand the components of a brand and what brings a brand to life. Develop a plan that differentiates your product from competitors and fosters brand loyalty with your consumer base. Master the skills required to develop and implement strategies that build strong brands.
This course is applicable toward:
Related Subject Areas: Direct Marketing, Marketing, Sales and Promotions, Entertainment Marketing
Course Materials
Section 1
Tuesday 6:10pm-8:10pm
September 30 - December 9
No class Nov. 11
10 Sessions
Instructor:
Jay Gronlund
Location: 48 Cooper Square
Section 2
Saturday 9:00am-1:00pm
November 8 - December 13
No class Nov. 29
5 Sessions
Instructor:
Stewart Krentzman
Location: Midtown Center, 11 W 42 St
