Course Details

Positioning and Brand Development

 

X50.9255 / $785
SPRING 2010
Continuing Education: Marketing, Advertising, and Public Relations

 

Competition drives performance at every corporate level. Whether a small retail outlet, a service firm, or a dominant multinational corporation, strategic positioning and brand development are critical to commercial success. Understand how markets evolve and how well your product or service satisfies end-user demands. Dig deep into a brand's architecture to understand the components of a brand and what brings a brand to life. Develop a plan that differentiates your product from competitors and fosters brand loyalty with your consumer base. Master the skills required to develop and implement strategies that build strong brands.

 

This course is applicable toward:

• Certificate in Marketing Management
• Certificate in Marketing

---

Related Subject Areas: Marketing, Sales and Promotions, Entertainment Marketing

 

 

 

Section 1

 

Tuesday 6:30pm-8:30pm
February 9 - April 20

No class Mar. 16

 

10 Sessions

Location: 48 Cooper Square

 

 

Section 2

 

Saturday 9:00am-1:00pm
April 3 - May 1

 

5 Sessions

Location: Midtown Center, 11 W 42 St