Financial Services Marketing
X50.9261
/ $785
FALL 2008
Continuing Education:
Marketing, Advertising, and Public Relations
Financial services marketing of products and services offered by banks, insurance companies, brokerage firms, and other money managers requires an understanding of marketing, sales, service, the Internet, finance, regulation, and psychology. If you have a financial services background and know little about marketing, or a marketing background and know little about financial services, this course is for you. Focus on consumer and institutional financial services while creating or working on your company's marketing plan, and receive individualized feedback from industry experts. Guest speakers have included senior marketers from JP Morgan Chase, Lehman Brothers, and Grey Direct.
This course is applicable toward:
Related Subject Areas: Corporate Finance, Marketing, Investor Relations
Course Materials
Section 1
Wednesday 6:10pm-8:15pm
September 17 - December 10
No class Oct. 1, Oct. 8, Nov. 26
10 Sessions
Instructor:
Evelyn Ehrlich
Libby Dubick
Location: Woolworth Building, 15 Barclay
