Financial Services Marketing
X50.9261
/ $785
SPRING 2010
Continuing Education:
Marketing, Advertising, and Public Relations
Financial services marketing of products and services offered by banks, insurance companies, brokerage firms, and other money managers requires an understanding of marketing, sales, service, the Internet, finance, regulation, and psychology. Designed for financial services professionals with limited marketing marketing expertise, or those with a marketing background but with little knowledge of financial services, this course focuses on consumer and institutional financial service marketing planning, supplemented by individualized feedback from industry experts. Guest speakers have included senior marketers from JPMorgan Chase and Grey Direct.
This course is applicable toward:
Related Subject Areas: Corporate Finance, Marketing, Investor Relations
Course Materials
Section 1
Wednesday 6:30pm-8:35pm
February 3 - April 28
No class Feb. 17, Mar. 17, 31
10 Sessions
Location: Woolworth Building, 15 Barclay
