Ethnic Marketing: How to Target the Multicultural Consumer
X50.9267 /
Continuing Education
/ $695
SPRING 2008
Targeting the nation's Hispanic, African-American, and Asian-American populations is no longer a niche marketing activity. Multicultural marketing should now be a part of any marketing plan. Corporations, organizations, and small-business owners can benefit from tapping into this $1.5 trillion market. In this course, multicultural marketing experts demonstrate how you can reach these groups using traditional and innovative methods. Following an overview of market trends, we focus on each specific ethnic market (Hispanic, African-American, or Asian-American) and other markets (gay/lesbian, people with disabilities, women). Marketing methods covered include advertising, public relations, direct marketing, events planning, community programs, online marketing, and other disciplines.
This course is applicable toward:
Course Materials
Section 1
Friday, Saturday
9:00am-5:00pm
May 9 - May 10
2 Sessions
Instructor:
Lisa Skriloff
Location: Midtown Center, 11 W 42 St
Online registration for this section is no longer available as the course has
already begun. For more information, please call (212) 998-7200.
