Customer Acquisition, Retention, and Win-Back Strategies
X50.9277 /
Continuing Education
/ $765
FALL 2008
Without customers, your business is history. That's why it's important to acquire and retain a customer base. Learn how to develop strategies that lead to customer retention and, if need be, reactivation. Focus on managing your greatest asset, your clientele. Discussions include analyzing and targeting customers; customer life-cycle marketing; segmentation and differentiated treatment; quantifying the value of the customer; analyzing reasons for defection; and developing multiple strategic solutions that foster customer acquisition, retention, and reactivation.
This course is applicable toward:
Course Materials
Section 1
Friday, Saturday
9:00am-5:00pm
November 7 - November 8
2 Sessions
Instructor:
Diana Tilley
Location: Midtown Center, 11 W 42 St
