Course Details

Customer Acquisition, Retention, and Win-Back Strategies

 

X50.9277 / $775
FALL 2009
Continuing Education: Marketing, Advertising, and Public Relations

 

Without customers, your business is history. Learn how to develop strategies that lead to customer acquisition and retention and, if need be, reactivation. Focus on managing your greatest asset, your clientele. Discussions include analyzing and targeting customers; customer life-cycle marketing; segmentation and differentiated treatment; quantifying the value of the customer; analyzing reasons for defection; and developing multiple strategic solutions that foster customer acquisition, retention, and reactivation.

 

This course is also scheduled for:

SPRING 2010

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Related Subject Areas: Digital Media Marketing, Corporate Training, Marketing, Marketing Research, Advertising, Career Resources

 

 

 

Section 1

 

Friday, Saturday 9:00am-5:00pm
October 23 - October 24

 

2 Sessions

Instructor: Diana Tilley  
Location: Midtown Center, 11 W 42 St