Customer Acquisition, Retention, and Win-Back Strategies
X50.9277
/ $775
SPRING 2010
Continuing Education:
Marketing, Advertising, and Public Relations
Focus on managing your greatest asset, your clientele, by learning to develop strategies that lead to customer retention and reactivation. Discussions address analyzing and targeting customers; customer life-cycle marketing; segmentation and differentiated treatment; quantifying the value of the customer; analyzing reasons for defection; and developing multiple strategic solutions that foster customer acquisition, retention, and reactivation.
This course is applicable toward:
Related Subject Areas: Digital Media Marketing, Corporate Training, Marketing, Marketing Research, Advertising, Career Resources
Course Materials
Section 1
Friday, Saturday 9:00am-5:00pm
April 2 - April 3
2 Sessions
Location: Midtown Center, 11 W 42 St
