Using Research Tools to Drive Marketing Strategies and Campaigns
X50.9280 /
Continuing Education
/ $775
SUMMER 2008
Marketers strive to develop strategies that resonate with customers. Product managers are concerned with product launches, packaging, and placement. Marketing researchers have to design and deliver the appropriate tools to meet the needs of both. Learn methodologies for the use of data integration, data infusion, data collection, database marketing, concept tests, segmentation analysis, perceptual mapping, formats for pretests and post tests, and Web activity analysis. Discussions address how to organize content, plan a program, and make informed decisions that lead to stronger marketing strategies and campaigns.
This course is applicable toward:
Course Materials
Section 1
Tuesday
6:10pm-8:10pm
May 20 - July 22
10 Sessions
Instructor:
Richard Miller
Location: Woolworth Building, 15 Barclay
Online registration for this section is no longer available as the course has
already begun. For more information, please call (212) 998-7200.
