Using Research Tools to Drive Marketing Strategies and Campaigns
X50.9280
/ $775
SPRING 2010
Continuing Education:
Marketing, Advertising, and Public Relations
While marketers strive to develop strategies that resonate with customers, product managers are concerned with product launches, packaging, and placement. Marketing researchers have to design and deliver the appropriate tools to meet the needs of both. Learn methodologies for the use of data integration, infusion, and collection; database marketing; concept tests; segmentation analysis; perceptual mapping; formats for pretests and post tests; and Web activity analysis. Discussions address how to organize content, plan a program, and make informed decisions that lead to stronger marketing strategies and campaigns.
This course is applicable toward:
Related Subject Areas: Marketing, Marketing Research
Course Materials
Section 1
Tuesday 6:30pm-8:30pm
February 9 - April 20
No class Mar. 16
10 Sessions
Location: Woolworth Building, 15 Barclay
