Data Analytics, Interpretation, and Reporting
X50.9283 /
Continuing Education
/ $775
FALL 2008
Translate market research data into decision-making information for managers. This course examines how to use product design, promotion, and pricing to create an analysis plan that links research data to marketing questions. Learn how to tabulate results, prepare charts and tables, summarize data findings, and write and present reports. Topics include cross-tabs, summary statistics, significance tests, and correlations; specifying objectives; presenting data in easy-to-digest formats using standard software; extracting conclusions from raw data; developing recommendations; and reviewing alternative audiovisual presentations.
This course is applicable toward:
Course Materials
Section 1
Wednesday
6:10pm-8:10pm
September 17 - December 10
No class Oct. 1, Oct. 8, Nov. 26
10 Sessions
Instructor:
Perry Drake
Location: Midtown Center, 11 W 42 St
