Data Analytics, Interpretation, and Reporting
X50.9283
/ $785
SPRING 2010
Continuing Education:
Marketing, Advertising, and Public Relations
Translate market research data into decision-making information for managers. This course examines how to use product design, promotion, and pricing to create an analysis plan that links research data to marketing questions. Learn how to tabulate results, prepare charts and tables, summarize data findings, and write and present reports. Topics include cross-tabs, summary statistics, significance tests, and correlations; specifying objectives; presenting data in easy-to-digest formats using standard software; extracting conclusions from raw data; developing recommendations; and reviewing alternative audiovisual presentations.
This course is applicable toward:
Related Subject Areas: Marketing, Marketing Research
Course Materials
Section 1
Wednesday 4:00pm-6:00pm
February 10 - April 21
No class Mar. 17
10 Sessions
Location: Midtown Center, 11 W 42 St
