Course Details

 

Basic Public Relations Writing

 

X50.9293 / $785
SPRING 2010
Continuing Education: Marketing, Advertising, and Public Relations

 

Writing for bottom-line results is critical in the world of public relations. Learn how to navigate complex client requirements and technical product detail and generate clear, persuasive copy. Weekly exercises writing news releases, pitch letters, bios, fact sheets, and backgrounders receive constructive critical evaluation and give participants valuable hands-on experience. Students also plan, develop, and write a complete press kit. Prior knowledge of basic public relations is recommended.

 

Students must have a solid command of the English language and grammar. Enrollment is limited.

This course is applicable toward:


Related Subject Areas: Writing for Business, Public Relations and Corporate Communications, Writing Basics, Writing, Career Resources

 

 

 

Section 1

 

Wednesday 6:30pm-9:00pm
February 3 - April 14

No class Feb. 17, Mar.17, 31

 

8 Sessions

Location: 48 Cooper Square

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