Course Details

Events Marketing

 

X50.9296 / $795
SPRING 2010
Continuing Education: Marketing, Advertising, and Public Relations

 

Explore events marketing from concept to follow-up. Taught by a veteran events marketer, this introductory course covers the who, what, how, when, where, and why of special events marketing. Topics include when to do an event, what type of event is appropriate, how to sell an event to a sponsor, how to package a program, how to evaluate outside suppliers, and how to build and sustain media and client relationships. Address integrating online content with traditional offline events and plan a special event as part of a marketing program. Guest speakers are featured.

 

This course is applicable toward:

• Certificate in Marketing

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Related Subject Areas: Marketing, Meeting, Conference, and Event Management, Sales and Promotions, Event Marketing

 

 

 

Section 1

 

Monday 6:30pm-9:00pm
February 8 - April 26

No class Feb.15, Mar.15, 29, Apr. 5

 

8 Sessions

Location: 48 Cooper Square