Course Details

Entertainment Public Relations

 

X50.9396 / $775
FALL 2008
Continuing Education: Marketing, Advertising, and Public Relations

 

How do you create effective publicity in an increasingly amateur world of musicians, artists, filmmakers, and entertainers, and cut through the clutter with professional targeted promotion? Learn how to exploit the traditional and emerging media and develop publicity strategies for film, television, music, and live theatrical events. Explore case histories (complete with anecdotes of industry-insider dos and don'ts) and examine the inner workings of the entertainment side of the public relations business. Learn how to conceptualize and plan public relations campaigns and marketing programs from beginning to end. This course includes in-class assignments, writing projects, and guest speakers.

 

Prerequisites:
Prerequisite: Two years of public relations/entertainment marketing experience, Public Relations Functions and Practices/X50.9640, or Entertainment Marketing/X50.9605.

This course is applicable toward:

• Certificate in Marketing
• Certificate in Public Relations

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Related Subject Areas: Entertainment Management, Public Relations and Corporate Communications, Entertainment Marketing

 

 

 

Section 1

 

Wednesday 6:10pm-8:50pm
October 15 - December 10

No class Nov. 26

 

8 Sessions

Instructor: Christina Clarke  
Location: 48 Cooper Square