Entertainment Public Relations
X50.9396
/ $775
SPRING 2010
Continuing Education:
Marketing, Advertising, and Public Relations
How do you create effective publicity in an increasingly amateur world of musicians, artists, filmmakers, and entertainers and cut through the promotional clutter? Learn to exploit both traditional and emerging media and develop publicity strategies for film, television, music, and live theatrical events. Explore case histories, complete with anecdotes of industry-insider dos and don'ts, and examine the inner workings of the entertainment side of the public relations business. Learn how to conceptualize and plan public relations campaigns and marketing programs from beginning to end. This course includes in-class assignments, writing projects, and guest speakers.
Prerequisites:
Prerequisite: Two years of public relations/entertainment marketing experience, Public Relations Functions and Practices/X50.9640 or Entertainment Marketing/X50.9605.
This course is applicable toward:
Related Subject Areas: Entertainment Management, Public Relations and Corporate Communications, Entertainment Marketing
Course Materials
Section 1
Tuesday 6:30pm-9:05pm
February 9 - April 27
No class Feb. 16, Mar. 16, 30, Apr. 6
8 Sessions
Location: 48 Cooper Square
