Course Details

Managing the Creative Mind: In Search of the Big Idea

 

X50.9427 / $775
SPRING 2010
Continuing Education: Marketing, Advertising, and Public Relations

 

At the heart of every truly integrated marketing communications program is the Big Idea: the creative expression of a strategic insight that can be instantly recognized and infinitely repeated across all disciplines and media platforms. Examine the tactics behind a number of award-winning big ideas, and learn techniques for developing and presenting your own. The goal is to help everyone--writers and art directors, designers and developers, account executives and media strategists--become bigger creative thinkers, and ultimately, to lead the process in their own organizations.

 

This course is applicable toward:

• Certificate in Marketing

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Related Subject Areas: Marketing, Advertising

 

 

 

Section 1

 

Monday 6:30pm-8:30pm
February 8 - April 26

No class Feb. 15, Mar. 15, 29, Apr. 5

 

8 Sessions

Location: 48 Cooper Square