Word-of-Mouth Marketing Strategies and Techniques
X50.9501 /
Continuing Education
/ $765
FALL 2008
Companies recognize the power of word-of-mouth marketing as an effective and inexpensive way to get their brand name known and to attract new customers. In this course, you learn strategies to create powerful self-propagating communications, marketing messages, and branded content. The power is in the hands of customers today, and companies that seize this opportunity succeed with new generations of consumers. Topics include buzz marketing practices and techniques in the digital age, development and implementation of creative strategies, and goal-oriented campaigns that can exponentially increase the reach and impact of your marketing dollars and efforts
This course is applicable toward:
Course Materials
Section 1
Tuesday
6:10pm-8:40pm
September 23 - October 21
No class Sept. 30
4 Sessions
Location: 48 Cooper Square
