Word-of-Mouth Marketing Strategies and Techniques
X50.9501
/ $765
SPRING 2010
Continuing Education:
Marketing, Advertising, and Public Relations
Companies recognize the power of word-of-mouth marketing as an effective and inexpensive way to promote their brand and to attract new customers. Learn strategies to create powerful self-propagating communications, marketing messages, and branded content. The power is in the hands of customers today, and companies that seize this opportunity succeed with new generations of consumers. Topics include buzz marketing practices and techniques in the digital age, development and implementation of creative strategies, and goal-oriented campaigns that can exponentially increase the reach and impact of your marketing dollars and efforts
This course is applicable toward:
Related Subject Areas: Digital Media Marketing, Interactive Marketing, Marketing, Career Resources
Course Materials
Section 1
Tuesday 6:30pm-8:30pm
April 13 - May 4
4 Sessions
Location: 48 Cooper Square
