Course Details

Web Analytics: Integrating Website and E-mail Data for Effective Digital Marketing Programs

 

X50.9504 / $785
FALL 2009
Continuing Education: Marketing, Advertising, and Public Relations

 

To effectively measure digital marketing programs, you must integrate Web analytics and e-mail profile data. By tracking and analyzing the behavior of customers, browsers, and nonresponders, you gain useful information that helps maximize ROI. Topics include extracting conclusions from data found in abandoned shopping carts; site recency, frequency, and monetary (RFM) analysis; site usage; domains and URLs; keywords and search engine placement; measuring unique visitors; accuracy of cookie-based measurement; and e-mail campaigns. Students learn about analytics software used for Web mining, how data is passed between applications, the importance of real-time updates, and warehousing options.

 

Enrollment is limited.

This course is also scheduled for:

SPRING 2010

---

Related Subject Areas: Online Courses, Digital Media Marketing, Interactive Marketing, Marketing, Career Resources

 

 

 

Section 1

 

TBA -
October 5 - December 14

Live sessions meet Mondays, 6:55-9:00 PM, No class 10/12

 

10 Sessions

Instructor: Perry Drake  
Location: Distance Education

 

 

Section 2

 

Friday 9:00am-5:00pm
October 23

Saturday 9:00am-5:00pm
October 24 - October 31

Saturday 11:30am-2:00pm
October 31

No class Oct. 30

 

3 Sessions

Instructor: Perry Drake  
Location: 48 Cooper Square

 

 

Section 3

 

Saturday 9:00am-5:00pm
November 7 - November 21

 

3 Sessions

Instructor: Perry Drake  
Location: 48 Cooper Square

 

 

Section 4

 

Friday, Saturday 9:00am-5:00pm
December 5 - December 18

Class meets December 5, 11, 18

 

3 Sessions

Instructor: Perry Drake  
Location: Midtown Center, 11 W 42 St