Web Analytics: Integrating Website and E-mail Data for Effective Digital Marketing Programs
X50.9504
/ $785
SPRING 2010
Continuing Education:
Marketing, Advertising, and Public Relations
To effectively measure digital marketing programs, it is critical to integrate Web analytics and e-mail profile data. By tracking and analyzing the behavior of customers, browsers, and nonresponders, gain useful information that helps maximize return on investment. Topics include extracting conclusions from data found in abandoned shopping carts; site recency, frequency, and monetary (RFM) analysis; site usage; domains and URLs; keywords and search engine placement; measuring unique visitors; accuracy of cookie-based measurement; and e-mail campaigns. Learn about analytics software used for Web mining, how data is passed between applications, the importance of real-time updates, and warehousing options.
Enrollment is limited.
This course is applicable toward:
Related Subject Areas: Online Courses, Digital Media Marketing, Interactive Marketing, Marketing, Career Resources
Course Materials
Section 1
TBA -
February 3 - May 17
10 Sessions
Location: Distance Education
Section 2
Saturday 9:00am-5:00pm
February 6 - February 20
3 Sessions
Location: Midtown Center, 11 W 42 St
Section 3
Saturday 9:00am-5:00pm
April 3 - April 17
3 Sessions
Location: Midtown Center, 11 W 42 St
