Digital Strategy: Creating Synergy in Your Marketing Program
X50.9505
/ $775
FALL 2008
Continuing Education:
Marketing, Advertising, and Public Relations
How can your business adapt its current marketing strategy to the latest developments in the Internet, Wi-Fi, cell phones, video-on-demand, and streaming media? Through a combination of online and offline research and discussion, students explore the realm of digital marketing, beginning with an overview, definition, purpose, and scope of digital marketing; a review of today's digital marketing tools, their use and impact on business; methods for creating synergy and consumer segmentation; and the development and use of digital marketing plans. Guest speakers are featured as scheduling permits. As a final project, students develop a digital deployment plan to market a product or service using at least three of the tools covered in class.
Enrollment is limited.
This course is applicable toward:
Related Subject Areas: Digital Media Marketing, Interactive Marketing, Marketing
Course Materials
Section 1
Saturday 9:00am-5:00pm
October 4
Saturday 9:00am-5:00pm
September 20 - September 27
3 Sessions
Instructor:
Gene DeLibero
Location: Midtown Center, 11 W 42 St
Section 2
Saturday 9:00am-5:00pm
November 1 - November 15
3 Sessions
Location: Midtown Center, 11 W 42 St
