Digital Strategy: Creating Synergy in Your Marketing Program
X50.9505
/ $785
FALL 2009
Continuing Education:
Marketing, Advertising, and Public Relations
How can your business adapt its current marketing strategy to the latest developments in the Internet, Wi-Fi, cell phones, video-on-demand, and streaming media? Through a combination of online and offline research and discussion, students explore the realm of digital marketing, including an overview, definition, purpose, and scope of digital marketing; a review of today's digital marketing tools; their use and impact on business; methods for creating synergy and consumer segmentation; and the development and use of digital marketing plans. Guest speakers are featured as scheduling permits. As a final project, students develop a digital deployment plan to market a product or service using at least three of the tools covered in class.
Enrollment is limited.
This course is also scheduled for:
Related Subject Areas: Online Courses, Digital Media Marketing, Interactive Marketing, Marketing, Career Resources
Course Materials
Section 1
Tuesday 7:45pm-9:45pm
September 29 - December 1
Live sessions meet Tuesdays, 7:45-9:45 PM.
16 Sessions
Instructor:
Gene De Libero
Location: Distance Education
Section 2
Saturday 9:00am-5:00pm
October 17 - October 31
Saturday 9:00am-5:00pm
November 7
3 Sessions
Instructor:
Gene De Libero
Location: Midtown Center, 11 W 42 St
Section 3
Saturday 9:00am-5:00pm
November 7 - November 21
3 Sessions
Instructor:
Gene De Libero
Location: Midtown Center, 11 W 42 St
