Digital Strategy: Creating Synergy in Your Marketing Program
X50.9505
/ $785
SPRING 2010
Continuing Education:
Marketing, Advertising, and Public Relations
How can your business adapt its current marketing strategy to the latest developments in online, Wi-Fi, wireless, video-on-demand, and streaming media? Through a combination of online and offline research and discussion, explore the realm of digital marketing, beginning with an overview, definition, purpose, and scope of digital marketing; a review of today's digital marketing tools and their use and impact on business; methods for creating synergy and consumer segmentation; and the development and use of digital marketing plans. Guest speakers are featured as scheduling permits. As a final project, develop a digital deployment plan to market a product or service using at least three of the tools covered in class.
Enrollment is limited.
This course is applicable toward:
Related Subject Areas: Online Courses, Digital Media Marketing, Interactive Marketing, Marketing, Career Resources
Course Materials
Section 1
TBA -
February 3 - May 17
10 Sessions
Location: Distance Education
Section 2
Saturday 9:00am-5:00pm
February 6 - February 20
3 Sessions
Location: Midtown Center, 11 W 42 St
Section 3
Saturday 9:00am-5:00pm
April 3 - April 17
3 Sessions
Location: Midtown Center, 11 W 42 St
