Digital Entertainment, Marketing, and Advertising
X50.9507
/ $765
SPRING 2010
Continuing Education:
Marketing, Advertising, and Public Relations
Examine the competition among traditional and digital pipelines to the consumer (Internet, broadcast, cable, satellite, wireless/mobile) which have led to unprecedented consumer control over entertainment and advertising. Discover how those technologies are reshaping the film, music, television, gaming, and advertising industries. Upon completion of this course, students have an understanding of how technology impacts content, an appreciation of the options new electronic media hold for programmers and advertisers, and a sense of the best career opportunities.
This course is applicable toward:
Related Subject Areas: Digital Media Marketing, Marketing, Entertainment Marketing, Advertising
Course Materials
Section 1
Wednesday 6:30pm-8:30pm
February 3 - April 7
No class Mar. 17
8 Sessions
Location: 48 Cooper Square
