Strategic Search Engine Marketing
X50.9508
/ $775
FALL 2008
Continuing Education:
Marketing, Advertising, and Public Relations
Search engine marketing is today's leading Internet advertising strategy. This course provides a road map for developing a successful search program, with topics such as integrating search into the rest of the marketing mix, moving customers closer to sales, generating awareness, and driving leads. Through case analysis and guest speakers, students learn how and when to use four main marketing tactics (organic/pay-per-click search, paid/sponsored listings, contextual listings, and paid inclusion), how to optimize site content, what to look for in selecting a search marketing agency, and how to develop an overall strategy and measure success.
Enrollment is limited.
This course is applicable toward:
Related Subject Areas: Digital Media Marketing, Marketing
Course Materials
Section 1
Wednesday 6:10pm-9:10pm
September 17 - November 5
No class Oct. 1, Oct. 8
6 Sessions
Instructor:
Benjamin Kirshner
Location: Midtown Center, 11 W 42 St
Section 2
Saturday 9:00am-4:00pm
November 1 - November 15
3 Sessions
Instructor:
Benjamin Kirshner
Location: Midtown Center, 11 W 42 St
