Strategic Search Engine Marketing
X50.9508
/ $785
SPRING 2010
Continuing Education:
Marketing, Advertising, and Public Relations
Search engine marketing is today's leading Internet advertising strategy. This course provides a road map for developing a successful search program, with topics such as integrating search with the rest of the marketing mix, moving customers closer to sales, generating awareness, and driving leads. Through case analysis and guest speakers, learn how and when to use four main marketing tactics (organic/pay-per-click search, paid/sponsored listings, contextual listings, and paid inclusion); how to optimize site content; what to look for in selecting a search marketing agency; and how to develop an overall strategy and measure success.
Enrollment is limited.
This course is applicable toward:
Related Subject Areas: Digital Media Marketing, Marketing, Career Resources
Course Materials
Section 1
TBA -
February 3 - May 17
No Class March 17.
8 Sessions
Location: Distance Education
Section 2
Wednesday 6:45pm-8:45pm
February 3 - April 14
No Class Mar. 17
10 Sessions
Location: Midtown Center, 11 W 42 St
