Wireless Marketing: Reaching the Third Screen
X50.9509
/ $775
SPRING 2010
Continuing Education:
Marketing, Advertising, and Public Relations
Today's consumers carry wireless devices wherever they go. Success in this highly personal medium requires the evolution of traditional approaches to marketing and advertising to one which seeks each user's permission to deliver the information they want, when they want it. This course covers wireless technology and marketing and how it fits into the complete advertising and marketing landscape. Technologies and services including text messaging, mobile applications, hardware, streaming content, contextual advertising, and permission-based alerts are discussed. Write a wireless marketing plan and learn how to measure the success of such a program. Case studies and guest speakers provide insight into current wireless marketing programs.
This course is applicable toward:
Related Subject Areas: Digital Media Marketing, Interactive Marketing, Marketing
Course Materials
Section 1
Tuesday 6:30pm-9:00pm
February 9 - March 23
No class Mar. 16
6 Sessions
Location: 48 Cooper Square
