Advanced Web Analytics Using Omniture SiteCatalyst
X50.9511
/ $795
SPRING 2010
Continuing Education:
Marketing, Advertising, and Public Relations
Building upon basic Web analytics and clickstream data analysis, use the Omniture SiteCatalyst software suite to identify key performance indicators, create and read reports, evaluate the various sources of visitors, set up and evaluate marketing campaigns, identify returning visitors, understand segmentation strategies, and build and share report dashboards with upper management. Topics include identifying key performance indicators (KPIs), reports and metrics, traffic sources, campaign reports, visitor identification and segmentation, site content reports, visitor retention and growth, conversion funnel reports, dashboard creation, and SiteCatalyst graphing options. This course prepares students for Omniture's certification.
Prerequisites:
Prerequisite: Web Analytics: Integrating Website and E-mail Data for Effective Digital Marketing Programs/X50.9504.
This course is applicable toward:
This course is also scheduled for:
Related Subject Areas: Digital Media Marketing, Marketing Research
Website registration is not available for this course. Please call (212) 998-7150 for more information on how to enroll.
Course Materials
Section 1
Friday, Saturday, Sunday 9:00am-5:00pm
May 14 - May 16
3 Sessions
Location: Midtown Center, 11 W 42 St
