Sponsorship: Everything You Need to Know to Do It Well
X50.9595
/ $775
FALL 2009
Continuing Education:
Marketing, Advertising, and Public Relations
Corporate sponsorship has risen dramatically in the past 20 years. Focus on the many aspects of sponsorships, including how to select the sponsor, get media participation, and produce collateral materials. Find out how to price your sponsorship, sell to and renew sponsors, handle negotiations, and integrate your program with a sponsor's total marketing program. Marketing/brand managers, sports and entertainment producers, small businesses, and nonprofit professionals benefit from this course. Develop a sponsorship program and learn how to sell it.
Enrollment is limited.
This course is applicable toward:
Related Subject Areas: Marketing, Sales and Promotions, Event Marketing, Entertainment Marketing
Course Materials
Section 1
Thursday 6:30pm-8:30pm
September 24 - December 3
No class Nov. 26
10 Sessions
Instructor:
Nylissa Whitaker
Location: 48 Cooper Square
