Course Details

Entertainment Marketing

 

X50.9605 / $785
SPRING 2010
Continuing Education: Marketing, Advertising, and Public Relations

 

Entertainment marketing sells tickets to movies, makes music a must-have, promotes must-see TV shows, and spins off new media and merchandise. Marketing strategies are crucial to new releases for movies, CDs, TV programs, DVDs, and video games. Unlock secrets of the entertainment marketing formula by focusing on the dynamics of marketing entertainment and exploring product tie-ins, cross promotions, branding, advertising, publicity, sponsorships, and merchandising. Topics include how changing public tastes affect what is marketed and the powerful role of technology in creating new entertainment media. Students complete a term project and put their industry know-how into action.

 

This course is applicable toward:

• Certificate in Marketing

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Related Subject Areas: Entertainment Management, Marketing, Sales and Promotions, Entertainment Marketing

 

 

 

Section 1

 

Tuesday 6:30pm-8:30pm
February 9 - April 20

No class Mar. 16

 

10 Sessions

Location: 48 Cooper Square