Using Public Relations as a Marketing Tool
X50.9623
/ $775
FALL 2008
Continuing Education:
Marketing, Advertising, and Public Relations
Learn how a strategic public relations program can successfully market a product, service, person, or idea. Gain insight through anecdotal material, case histories, and guest lectures from award-winning PR practitioners. Students are exposed to the many different roles PR plays in today's marketing mix. Learn the importance of strategic planning, thinking outside the box, targeting audiences, and understanding the many different PR techniques used to achieve marketing success in today's highly competitive market environment. Students develop a marketing/public relations campaign from start to finish.
This course is applicable toward:
Related Subject Areas: Marketing, Public Relations and Corporate Communications
Course Materials
Section 1
Thursday 6:10pm-9:10pm
November 6 - December 18
No Class Nov. 27.
6 Sessions
Instructor:
Paula Horii
Location: Norman Thomas Center, 111 E 33
