Course Details

Evaluating the Impact of Your PR Campaign on the Bottom Line

 

X50.9649 / Continuing Education / $745
SUMMER 2008

 

Take an in-depth look at how to create a surefire plan that demonstrates the value of your PR program. From setting realistic expectations and measuring impact at different stages to demonstrating and delivering results, it is increasingly important to measure and evaluate the effectiveness of PR campaigns for clients and/or senior management. Whether you're a sole practitioner or a manager within an organization, before you sit down to develop your next PR campaign, have a seat at this results-driven session. Walk away with an action plan that accurately reflects the total measure of your work and the impact of your PR strategies.

 

Follows X50.9298

This course is applicable toward:

• Certificate in Public Relations

 

 

 

Section 1

 

Monday 6:10pm-8:40pm
July 7 - July 28

 

4 Sessions

Instructor: Jack Domeischel  
Location: 48 Cooper Square

Online registration for this section is no longer available as the course has
already begun. For more information, please call (212) 998-7200.