Media Relations and Publicity Techniques
X50.9655
/ $775
FALL 2008
Continuing Education:
Marketing, Advertising, and Public Relations
Unravel the mystery of media relations--from product publicity and consumer news to public affairs issues and video news releases. Learn how to channel your client's message to the right audience segment. Find out how professionals manage to get the ears of professionals in the best media outlets and ultimately reach the right audience segment with a news release, pitch letter, or phone call. Using real-life scenarios, this introductory course teaches practical solutions to creating effective messages, and explains how to deliver them using the right media venues to target audiences.
Writing assignments and role playing are included.
This course is applicable toward:
Related Subject Areas: Public Relations and Corporate Communications
Course Materials
Section 1
Tuesday 6:15pm-8:45pm
September 23 - November 25
No clss Sept. 30, Nov. 11
8 Sessions
Instructor:
Renee Warren
Location: Norman Thomas Center, 111 E 33
