Pharmaceutical Marketing and PR
X50.9688 /
Continuing Education
/ $775
SUMMER 2008
Massive sales volume and consumer and media interest in prescription and over-the-counter drugs have led to tremendous growth in pharmaceutical marketing and PR. Learn how to target physicians and patients and how to position and brand pharmaceuticals through class exercises, case studies, and guest speakers. Find out about the full drug-development process through clinical trials and FDA approval to the marketplace. Get to know the legal restrictions facing the industry. Examine product launch plans, advertising campaigns, interactive programs, virtual and gorilla marketing, revitalizing mature brands, trends in promoting prescription medicines, and international pharmaceutical marketing and PR. This course features writing assignments and a term project.
This course is applicable toward:
