Beyond the Basics: Advanced Public Relations Writing and Editing
X50.9692
/ $785
SPRING 2010
Continuing Education:
Marketing, Advertising, and Public Relations
There's more to PR writing than product and personnel announcements.This course helps students write and edit the work of others--including clients and CEOs--and create copy that gets results. Learn to produce press releases that tell stories; features that are timely; pitch letters that grab the reporter's interest; and persuasive opinion pieces, PSAs, and speeches. In this hands-on workshop, participants learn how to trim bloated prose and eliminate jargon, using examples from the media, and learn to follow trends, adapting their work to reflect current events. The course combines in-class exercises, homework assignments, and group critiques.
Prerequisites:
Prerequisites: Basic Public Relations Writing/X50.9293 or some prior PR writing experience, and a solid command of English language and grammar.
NOT RUNNING SUMMER 09
This course is applicable toward:
Related Subject Areas: Writing for Business, Public Relations and Corporate Communications, Writing, Career Resources
Course Materials
Section 1
Wednesday 6:45pm-9:15pm
February 17 - April 28
No class Feb. 17, Mar.17, 31
10 Sessions
Location: 48 Cooper Square
