Online Videos: Strategy, Development, and Distribution
X50.9837
/ $785
SPRING 2010
Continuing Education:
Marketing, Advertising, and Public Relations
With today's user friendly video devices and YouTube, anyone can create a Web-ready video. But is this an effective means to communicate your company's marketing message--and does it reinforce your brand's image? Beginning with concept development and a well thought-out script, learn how to combine words, pictures, sound, and other elements into compelling visual marketing messages in the form of Web-based videos, vlogs, and videocasts. Gain a fundamental understanding of production, why you should develop a video, and how to measure its ROI. Topics include using video as a marketing tool, incorporating testimonials, communicating with graphics, and producing a quality product. As the final project, students develop their own Web-ready video.
This course is applicable toward:
Related Subject Areas: Digital Media Marketing, Marketing
Course Materials
Section 1
Monday 6:30pm-8:30pm
February 8 - April 26
No class Feb. 15, Mar. 15
10 Sessions
Location: 48 Cooper Square
