Course Details

Fashion Business Management

 

X58.9001 / $725
SPRING 2010
Continuing Education: Accounting, Taxation, and Legal Programs

 

This course provides a careful overview of the rules and practices of the fashion industry critical to managing the promotion and distribution of a collection. Topics include communications through traditional media and the Internet; advertising and celebrity endorsements; financial aspects of sales; pricing for retail and wholesale distribution; selling to department stores and e-commerce; import-export and tax issues; business and legal arrangements for distributorship, agency, licensing, franchising, shop-in-shop, and shopping centers; and rules affecting sales of goods, return policies, warranties, general business liabilities, and the protection of brands and original ideas.

 

2.0 CEU (24 50-minute hours)

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Related Subject Areas: Accounting, Marketing, Public Relations and Corporate Communications, Marketing Management

 

 

 

Section 1

 

Thursday 6:30pm-9:00pm
March 4 - April 29

No class 3/18

 

8 Sessions

Location: 48 Cooper Square