Book Publicity and Promotion
X59.9146
/ $495
SPRING 2010
Continuing Education:
Publishing
Good publicity is the most effective component of any marketing plan. Learn how to create and execute powerful campaigns to support sales efforts for your book list. Identify the best media outlets and discover how to effectively reach them with pitch letters, print and online press kits, and press releases. Develop successful campaigns that incorporate both print and online media, including blogs, podcasts, and social networking sites. Also examine practical considerations, such as cultivating publicity contacts, managing author expectations, and possibly hiring an outside PR firm.
This course is applicable toward:
Related Subject Areas: Book Publishing, Publishing
Course Materials
Section 1
Tuesday 6:30pm-8:30pm
March 2 - April 27
No class 3/16.
8 Sessions
Instructor:
Russell Perreault
Location: 48 Cooper Square
