How to Create a Winning Book Marketing Plan in Print and Online
X59.9162 /
Continuing Education
/ $495
SUMMER 2008
Taught by a veteran book marketer with trade, mass market, and reference book experience, this course demonstrates how to integrate advertising, publicity, promotion, and sales activities into a marketing plan that works. Sessions cover the techniques used to achieve sell-through in different distribution channels, including retail, library, education, special sales, and international markets; and explores the role of marketing in the editorial development, packaging, and pricing of a book.
This course is also scheduled for:
Course Materials
Section 1
Thursday
6:20pm-8:20pm
June 5 - July 31
No class 7/3.
8 Sessions
Instructor:
Suzanne Donahue
Location: 48 Cooper Square
Online registration for this section is no longer available as the course has
already begun. For more information, please call (212) 998-7200.
