Book Marketing in Print and Online
X59.9162
/ $495
FALL 2009
Continuing Education:
Publishing
Learn how to integrate advertising, publicity, promotion, and sales activities into a marketing plan that incorporates the latest print strategies and online tactics--including author platforms, e-mail messaging, e-newsletters, search engine marketing, RSS feeds, blogs, and mobile messaging. Taught by a veteran book marketer, class sessions cover the techniques used to achieve sell-through in different distribution channels, such as retail, library, education, special sales, and international markets.
This course is also scheduled for:
Related Subject Areas: Book Publishing, Publishing
Course Materials
Section 1
Wednesday 6:45pm-8:45pm
September 30 - December 2
No class 11/11 and 11/25.
8 Sessions
Instructor:
John Sherer
Location: Washington Square
