Book Marketing Strategies in Print and Online
X59.9162
/ $495
SPRING 2010
Continuing Education:
Publishing
This course demonstrates how to integrate advertising, publicity, promotion, and sales activities into a marketing plan using the latest print strategies and online tactics. Topics covered include developing author platforms, using social media, e-mail messaging, e-newsletters, search engine marketing, RSS feeds, and blogs and mobile messaging to reach your target audience. Sessions also cover the techniques used to achieve sell-through in varying distribution channels, including retail, library, education, special sales, and international markets.
This course is applicable toward:
Related Subject Areas: Book Publishing, Publishing
Course Materials
Section 1
Thursday 6:45pm-8:45pm
March 4 - April 29
No class 3/18.
8 Sessions
Instructor:
Matthew Schwartz
Location: Woolworth Building, 15 Barclay
