Digital Strategies in the Book Industry
X59.9221
/ $495
SPRING 2010
Continuing Education:
Publishing
New digital technology has changed the face of the book publishing industry, bringing with it new language, processes, issues, and opportunities. Learn about digital formats (e-books, digital downloads, etc.), search engines, aggregators, and the importance of the Web in marketing and promotion, particularly through social media sites and blogs. Explore ways that digital technology can improve content acquisition, development and sales, archiving, and asset management. This course is for industry professional interested in expanding their knowledge and sales of digital platforms and strategies, as well as those exploring a career in digital media.
This course is applicable toward:
Related Subject Areas: Book Publishing, Digital Publishing, Publishing, Career Resources
Course Materials
Section 1
Monday 6:45pm-8:45pm
March 1 - April 26
No class 3/15.
8 Sessions
Instructor:
Douglas Stambaugh
Location: 48 Cooper Square
