Introduction to Magazine Publishing
X59.9500
/ $595
SPRING 2010
Continuing Education:
Publishing
Learn step-by-step how a magazine brand works as a complete business enterprise. Begin with the importance of a focused and unique editorial concept, exploring the integral dialogue among the editorial, advertising, consumer marketing, and digital divisions. Learn the basics of production, audience reach and retention, advertising, marketing, financial management, and design. Explore how print and online work together. Review major consumer magazines, as well as niche publications, and examine trends and core issues currently facing the industry. Case studies and guest speakers from major magazine publishing companies provide a behind-the-scenes take on the internal workings of the business.
This course is applicable toward:
Related Subject Areas: Magazine Publishing, Publishing
Course Materials
Section 1
Wednesday 6:45pm-8:45pm
February 24 - May 5
No class 3/17.
10 Sessions
Instructor:
Stephen Malley
Location: 48 Cooper Square
