Course Details

 

Web Workshop for Print Editors

 

X59.9510 / $395
FALL 2009
Continuing Education: Publishing

 

As more print magazines require editors to write for the Web, it is increasingly important to understand the principles of creating effective online content. In this workshop, students learn what makes good Web copy, how to maximize search engine optimization (SEO), and how to create content that enhances the brand and attracts and engages the audience. Students also learn how to assign print stories so that content can be used across multiple platforms, including video and podcasts. Taught by an online publishing veteran, this two-day intensive covers the knowledge necessary to successfully migrate from print to the Web.

 

This course is applicable toward:


Related Subject Areas: Editing (Publishing), Digital Publishing, Magazine Publishing, Publishing

 

 

 

Section 1

 

Saturday 10:00am-4:30pm
October 17 - October 24

 

2 Sessions

Instructor: Jennifer Baird  
Location: Woolworth Building, 15 Barclay

 

 

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