Course Details

Inside the Business of Magazines

 

X59.9580 / $495
SPRING 2010
Continuing Education: Publishing

 

From budgeting for a cover shoot to creating a P&L for a Web extension, this course helps students learn about the business of magazines. Examine the financials of almost every aspect of a magazine, including consumer marketing, advertising, production, printing, and online units. Students learn how to create practical editorial page budgets, plan for special interest publications and other brand extensions, and explore the fundamentals of developing a financially robust brand in these challenging economic times.

 

This course is applicable toward:

• Certificate in Publishing

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Related Subject Areas: Magazine Publishing, Publishing

 

 

 

Section 1

 

Thursday 6:45pm-8:45pm
March 4 - April 29

No class 3/18.

 

8 Sessions

Instructor: Kevin Kunis  
Location: Manhattan Village Acad 43 W22