Promotional Writing That Works: How to Create Great Marketing Copy in Print and Online
X59.9908
/ $495
SPRING 2010
Continuing Education:
Publishing
Effective writing is essential in any industry, but never more so than in publishing, a business built on words. Learn how to write the full range of marketing materials common in book publishing--catalog copy, jacket flaps, ads, brochures, and press releases. Discover how to identify and communicate key messages, write attention-getting headlines, and handle revisions from authors and editors. Students also discuss methods for developing copy specifically for Internet marketing channels, and explore the differences in writing for fiction and non-fiction. This hands-on course is recommended for both beginning and intermediate writers in advertising, marketing, and publicity departments.
This course is applicable toward:
Related Subject Areas: Book Publishing, Digital Publishing, Publishing, Career Resources
Course Materials
Section 1
Thursday 6:45pm-8:45pm
March 4 - May 6
No class 3/18 and 4/1.
8 Sessions
Instructor:
Mary Ann Petyak
Location: Manhattan Village Acad 43 W22
